To help promote her new book “The Whuffie Factor” — which I’m actually really looking forward to reading — Tara Hunt has posted a collection of video interviews over at Viddler. How is this of interest to the t-shirt set, you ask? Well, one of said interviews is a nice five minute chat with Jake Nickell and Jeffrey Kalmikoff from Threadless.
In the interview, they offer a pretty quick rundown of how Threadless came to be. And while that might fall under “old news” for some of y’all, I’m sure that at least a few of you might find it interesting. Besides, it makes for pretty compelling filler until I can cut time out of my schedule to post another shirt… ;)
[...] year opening their first store in Chicago. By creating in effect their own version of the reality TV world, Threadless allows designs to be submitted online and voted for by their customers. The winning [...]
Thanks, its great to see who the masterminds are behind this great company…