It’s times like these that make me love doing this site… Last week, I had the pleasure of meeting one of the nice folks from Signal Hill, CA based Oddica after they asked me out for some coffee. We spent a little over an hour shooting the shit about t-shirts and some of the company’s inspirations. And while most of the talk was off the record, I’ve gotta say that it really seems like they’re honestly concerned with making both their customers and the stable of artists who’ve signed on with them very happy.

I was also lucky enough to score a bunch of great shirts a solid week before the site launches. The quality of the water based inks and the American Apparel stock as well as all the little freebies they’re going to throw in with the order is top notch. They’ve really gone and done a great job of paying attention to all of the minute details — from the cards you get for each t-shirt to the heavy duty envelope that your order is shipped out in.

Believe every last bit of the hype that you’ve heard and get your credit cards ready for their grand opening sale when the site goes fully functional tonight at 10pm EST.

Mark my words, kids. The independent t-shirt game is about to get stepped up a notch…