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Death To Helvetica

July 27th, 2007  |  Published in T-Shirts  |  6 Comments

There’s always this little bit of rationalization that goes on in my head when I run into an outlandishly expensive t-shirt that I love. I tell myself things like, “Sure that’s a lot of money after you convert it to American currency, but there’s free international shipping — so it’s not that much more expensive…” But there’s no saving this one. Even tho I love the design to death, I can’t even bear to look at that $60.00 AUD price tag. I don’t even think I could justify buying it if I could manage to squeeze my tubby gut into one.

So why am I running it anyway? Because I adore the design — even if I don’t agree with the sentiment. What’s more, I’ve got a gigantic crush on Helvetica. It’s number one with a bullet on my all-time favorite typefaces list. I was so excited to see that it was used for the iPhone interface that I list it amongst its selling points. Hell, I’m even considering getting a Helvetica influenced tattoo for my next bit of ink.

So now that you know that, why would I ever like a shirt that calls for the demise of my most favorite sans serif? Because I think it’s funny. And while I can’t be sure of the true intent of the designer, that sort of shit doesn’t matter to me. All I know is that I saw it and laughed enough to want to run it — price tag be damned.

$60.00 AUD | Credit | URL | M: S - L, F: S - L

Responses

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  1. Joe says:

    July 28th, 2007 at 9:16 am (#)

    Well, there’s always this I Hate Helvetica t-shirt on Etsy (for women only). It has a similar sentiment, and is much less expensive.

  2. Andy says:

    July 29th, 2007 at 9:42 am (#)

    I love it, definitely stealing this tee for a post!

  3. Jason Cosper says:

    July 29th, 2007 at 1:48 pm (#)

    @Joe: Oh, nice. That is an inexpensive alternative. Good eye, sir!

    @Andy: Feel free to steal as you see fit. At least that way I won’t be the only one who runs this expensive beauty.

  4. flufftronix says:

    July 30th, 2007 at 4:23 am (#)

    1) Someone tried to call me out recently for using “the American Apparel font”. Gaaaaaaaaahhhh

    2) I have a Helvetica tattoo

  5. HIDE YOUR ARMS » Death To Helvetica! says:

    July 30th, 2007 at 5:36 am (#)

    [...] telling Jason that I was going to steal his find, I was quite tempted to just copy and paste his entire post as a joke, but then I got an attack of [...]

  6. Alice says:

    July 2nd, 2008 at 8:46 pm (#)

    I had the pleasure of learning typography from the master of this design himself.
    He’s an amazing typographer with an almost creepy love for fonts.

    I believe him when he says we should all try not to use Helvetica as much as we can.

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