This is the archive of Preshrunk, 2004 to 2017. The site is coming back and is taking its time about it.

Death To Helvetica

This picture didn't survive the wash.There's always this little bit of rationalization that goes on in my head when I run into an outlandishly expensive t-shirt that I love. I tell myself things like, "Sure that's a lot of money after you convert it to American currency, but there's free international shipping — so it's not that much more expensive..." But there's no saving this one. Even tho I love the design to death, I can't even bear to look at that $60.00 AUD price tag. I don't even think I could justify buying it if I could manage to squeeze my tubby gut into one.

So why am I running it anyway? Because I adore the design — even if I don't agree with the sentiment. What's more, I've got a gigantic crush on Helvetica. It's number one with a bullet on my all-time favorite typefaces list. I was so excited to see that it was used for the iPhone interface that I list it amongst its selling points. Hell, I'm even considering getting a Helvetica influenced tattoo for my next bit of ink.

So now that you know that, why would I ever like a shirt that calls for the demise of my most favorite sans serif? Because I think it's funny. And while I can't be sure of the true intent of the designer, that sort of shit doesn't matter to me. All I know is that I saw it and laughed enough to want to run it — price tag be damned.

$60.00 AUD | Credit | URL | M: S - L, F: S - L